Found some slightly puzzling search engine results today for truelocal. The keywords 'Reviews' and 'Recommendations' are appearing alongside their url in Google's search engine results.
Further investigation reveals that in their site html, they have actually included the following
<meta name="keywords" content="Reviews, Recommendations, local, search, business" />
<meta name="description" content="Reviews, Recommendations, local, search, business" />How very interesting - I've yet to find any content on their site to suggest that this is in fact the case ;)
Edit 13/12: truelocal began offering business reviews as of October this year
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