StreetAdvisor and Realestate (REA) recently announced a partnership that I assume would see StreetAdvisor's 'neighbourhood' reviews being displayed along side REA's listings.
Ultimately it is a win-win for both - REA get user generated content, StreetAdvisor get commercial exposure.
“Since the launch of StreetAdvisor.com six months ago we have been looking to partner with key players in the real estate industry that can help grow our brand,” said Adam Spencer, co-founder and CEO of StreetAdvisor.com. “After talking with a number of other parties, we are extremely pleased to be working with the leader in the industry, realestate.com.au.”
Melbourne-based, Adam Spencer and brother Jason Spencer and have received very good exposure on Techcrunch and even Current Affair!
REA had massive growth over the past year, comfortably putting it ahead of the only other significant Real Estate Portal in Australia, Domain, a move like this will only make REA more of an attractive portal as the addition of (moderated) consumer information will provide a potential buyer another point of view of the suburb they are in.
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